Nichi Bei Times Newspaper
Role: Consultant, September 2008 to March 2009.
Challenge: Redesign a community newspaper website to expand online audience, increase advertising revenue and simplify maintenance.
Services: Communications strategy; project management; CMS customization; advertising integration; search engine optimization; online marketing; analytics tracking.
Results: Significant traffic boost to a feature rich website that is visually appealing, easy to navigate, and ready for expansion.
Link: www.nichibeitimes.com
The Carnegie Foundation for the Advancement of Teaching
Role: Consultant, January 2009 to present.
Challenge: Manage the website and online communication campaigns of an influential think tank.
Services: Cross-channel communications; social media strategy; content development; website maintenance.
Link: www.carnegiefoundation.org
Program in African & African American Studies, Stanford University
Role: Consultant, September to December 2008.
Challenge: Create a unique online identity for a dynamic academic program while working within the design standards of a university website.
Services: HTML production; graphic design; copy-editing; project management; blog integration.
Results: A beautiful new website that can be easily updated and maintained by non-technical staff.
Link: African & African American Studies website