Momomedia

Community News 2.0

admin — Wed, 25 Mar 2009 05:43:00 +0000

The Nichi Bei Times newspaper wanted to expand its audience, increase ad revenue and simplify site maintenance. With a new dynamic site to enhance the paper’s innovative content, they now offer web-only features like videos, blogs and community links.

Nichi Bei Times Newspaper

admin — Wed, 25 Mar 2009 05:25:05 +0000

Role: Consultant, September 2008 to March 2009.
Challenge: Redesign a community newspaper website to expand online audience, increase advertising revenue and simplify maintenance.
Services: Communications strategy; project management; CMS customization; advertising integration; search engine optimization; online marketing; analytics tracking.
Results: Significant traffic boost to a feature rich website that is visually appealing, easy to navigate, and ready for expansion.
Link: www.nichibeitimes.com

The Carnegie Foundation for the Advancement of Teaching

admin — Wed, 25 Mar 2009 05:21:49 +0000

Role: Consultant, January 2009 to present.
Challenge: Manage the website and online communication campaigns of an influential think tank.
Services: Cross-channel communications; social media strategy; content development; website maintenance.
Link: www.carnegiefoundation.org

Designed to Inform and Inspire

admin — Mon, 23 Mar 2009 05:44:09 +0000

Stanford University’s African & African American Studies program wanted a website to keep up with its forward thinking agenda. The result is a new site that is beautiful, informative and easy-to-update.

Program in African & African American Studies, Stanford University

admin — Mon, 23 Mar 2009 05:27:10 +0000

Role: Consultant, September to December 2008.
Challenge: Create a unique online identity for a dynamic academic program while working within the design standards of a university website.
Services: HTML production; graphic design; copy-editing; project management; blog integration.
Results: A beautiful new website that can be easily updated and maintained by non-technical staff.
Link: African & African American Studies website

Strategic Communications

admin — Thu, 19 Mar 2009 04:59:25 +0000

The Carnegie Foundation for the Advancement of Teaching wanted to spread its ideas more effectively. The result is an integrated marketing strategy with closer coordination between its website, podcasts, newsletters, and other online channels.

Ambient awareness as antidote to "bowling alone"

admin — Wed, 04 Feb 2009 17:54:58 +0000

I’ve always been a little unsettled by Robert Putnam’s vision of the declining sense of community in America (outlined in his book, Bowling Alone: The Collapse and Revival of American Community). Not that I disputed his research, but because it seemed that he was only measuring part of the picture of what community interaction meant (and who was typically included — and excluded — in the common definitions of community). So, I was interested to see in a thoughtful discussion about living in the age of digital intimacy a mention of Putnam’s “bowling alone” thesis put in stark contrast with new modes of connecting and interacting online. Definitely something to keep sorting out as Facebook, Twitter, et. al. continue encroaching into our daily social interactions.

Work on Stuff that Matters: First Principles

admin — Fri, 30 Jan 2009 06:50:28 +0000

Net pioneer Tim O’Reilly blogs on some key insights of success. The key takeaway: “Focus on big goals rather than on making money, and on creating more value than you capture.” Words to live and work by for sure.